A daughter of jailed Mexican drug lord Joaquin “El Chapo” Guzman has been supplying aid packages to people struggling financially during the coronavirus pandemic.
In one video posted on social media, Alejandrina Guzman – wearing a face mask bearing a stencil-style image of her father – is seen putting toilet paper and food into a cardboard box to make up the so-called “Chapo’s provisions”, which also have images of the former cartel chief on them.
Guzman, 63, is in a maximum security prison after being extradited to the US and found guilty last year on a host of drug trafficking charges.
Alejandrina legally markets clothing and alcohol associated with her father’s image under the “El Chapo 701” brand, which gets its name from a Forbes listing in 2009 that ranked him the 701st richest person in the world – estimating his net worth to be at $1bn at the time.
“We are working and contributing,” his daughter said in a post on her company’s Facebook page.
“A great pleasure to visit your homes and give you these Chapo handouts.”
At least 480 boxes of food and hygiene products have been distributed since 13 April in poor neighbourhoods across Mexico’s second largest city, Guadalajara, in western Jalisco state.
Some of her employees also helped to dole out the parcels, containing items such as oil, sugar and rice.
Active members of cartels have also been posting images and videos on social media, showing gang members providing help to residents.
It comes as Mexico faces its harshest recession in living memory.
Famed for brutality, including beheadings and dissolving victims in vats of sulphuric acid, the cartels also have a history of trying to win over hearts and minds of poor communities where they operate.
There are more than 6,000 confirmed cases of coronavirus in Mexico and 486 people have died, according to Johns Hopkins University, which is tracking the pandemic.