With the nation’s exhibition infrastructure on its knees, and temporarily closed down due to the coronavirus pandemic, Columbia Pictures is making their Vin Diesel action pic Bloodshot available for electronic sell-through on March 24 for the retail price of $19.99. The movie opened at the box office this past Friday to $9.1M.
“Sony Pictures is firmly committed to theatrical exhibition and we support windowing,” said Tom Rothman, Chairman of Sony Pictures Entertainment’s Motion Picture Group. “This is a unique and exceedingly rare circumstance where theaters have been required to close nationwide for the greater good and Bloodshot is abruptly unavailable in any medium. Audiences will now have the chance to own Bloodshot right away and see it at home, where we are all spending more time. We are confident that — like other businesses hit hard by the virus — movie theaters will bounce back strongly, and we will be there to support them.”